The article discusses the success factors for affiliate marketers in the context of the growing influencer marketing industry. Here are the key points from the article:
- Industry Growth: Influencer marketing is a significant industry, with an estimated worth of $9.7 billion in 2020, expected to reach nearly $14 billion in the following year.
- Affiliate Marketing in Influencer Space: Many brands reward influencers with a percentage of sales generated from their online promotions, essentially combining influencer marketing with affiliate marketing.
- Building Success as an Affiliate Marketer: To succeed in affiliate marketing as an influencer, consider these six tips:
- Focus on Quality Leads: Prioritize quality leads over quantity and avoid using automated bots to inflate click numbers.
- Audience-Centric Approach: Engage with communities that are likely to convert, listen to discussions on social media platforms, and share affiliate links that offer solutions to people's problems.
- Conversion Rates Matter: Concentrate on promoting brands with high conversion rates rather than those offering high commissions, as this leads to more steady revenue.
- Build a Subscriber List: Create a website or blog to share deals and interact with followers. Consider issuing newsletters and adding value with product usage tips.
- Track Your Efforts: Use affiliate network or influencer monetization platform tools, as well as website and social media analytics, to understand the performance of your affiliate links.
- Follow the Rules: Adhere to ethical and legal guidelines. Avoid making untrue claims about brands, refrain from using trademark names in domain names or social media landing pages, and respect forum or website rules when posting affiliate links.
- Long-Term Commitment: Affiliate marketing is not a quick route to wealth; it requires commitment and consistency to build trust and a successful affiliate business. Affiliate links can continue to earn commissions over time as they are indexed by search engines and shared.
In summary, the article provides insights into how to succeed as an affiliate marketer in the influencer marketing industry, emphasizing the importance of quality leads, audience-centric approaches, conversion rates, and long-term commitment.
For the full article: https://www.forbes.com/sites/forbesbusinesscouncil/2021/04/26/six-things-successful-affiliate-marketers-do-right/?sh=21c781d4ce80